Why Do You Need High Quality Protein?
Based on a consumer survey of over
1,000 Indian adults across seven major cities,
9 in 10 Indians are at risk of Protein deficiency3
Keeping Up With Life Post 30
As people move into their 30s, muscle mass and strength start to decline. After the age of 30, adults tend to lose 3-8% of their muscle mass per decade.4 Healthy muscles are important for optimal function due to their role in human movement, powering us through the day. However, with a drop in muscle mass and strength, a drop in functional capacity can lead to early fatigue.
Adopting lifestyle habits that help maintain muscle mass over the adult years, an optimal intake of high quality proteins and regular physical activity however, can reduce this decline in function.
The Importance Of High Quality Protein
To maintain muscle mass, one does not just need the right amount of Protein but also the right quality. The quality of Protein can be measured by something called PDCAAS.
Whey, Soy and Casein, the Proteins in Horlicks Protein+ all have a PDCAAS score of 1, the highest score possible on this scale.